History, art, culture, landscape, and lifestyle are only some of the key factors that draw tourists to Umbria.

An Umbrian spot in Shanghai. Integrated promotion in China

The Umbria Trade Agency (Centro Estero Umbria) has launched a project, within its 2013 Promotional Programme, aimed at Umbrian companies operating in the home/interiors industry to increase the visibility and consolidate the presence of regional products in the Chinese market.